I just like to write things and interview people. Who would even want to hear me speak anyway? I don’t have anything figured out. There aren’t going to be pop ups advertising my new book or promoting my speaking tours. You’re not going to see affiliate ads on my homepage. You’ll never hear me say, “Buy my merch! Link in bio.” So you won’t see any cool Tom Ward hoodies on my site. I just appreciate you’re actually reading something that I just dreamt up in my head this morning. That’s why everyone is telling me start growth hacking my business: Write books, host podcasts, get email subscribers, sell them a bunch of stuff, make a ton of money and hang out with them and drink Bulletproof Coffee. I live in LA and my mortgage is big enough to choke a horse, so becoming a staff writer somewhere isn’t the answer for me. Now being a full time journalist these days doesn’t pay so well. I enjoy writing, and people seem to like it, so I’ve been exploring how to make this a full-time gig. I’ve got a day job that pays me very well and allows me to live a great life. I’m a contributor at Forbes and I write five articles a month. I’ve been thinking about this a lot over the last couple of weeks. You are starting to get a following, so it’s time to start selling them something.” More and more people are advising me to go this route: “Just create an online course about influencer marketing, Tom. ![]() Just write me an entertaining article or make me laugh. I don’t want to buy your stupid online course, your book or pay to hear you speak. ![]() That’s a guaranteed best seller.Ĭan’t you guys just entertain me or educate me, without trying to sell me something? If you’ve built a successful marketing business, retail store or whatever your claim to fame is, why do you keep asking me for money? They’re always yelling that all you need to do to become as successful as them is to “hustle more” or “hack your way to success.”Īctually that would be my book title: Hack Your Way To Success: How To Change Your Life, One Hack At A Time. It’s a bunch of bros who somehow got credibility and want to tell us what to do. I haven’t hacked my way to financial freedom yet.
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